Popularizing the image of Zurich as an attractive trip destination
What I did for Zurich Tourism
The brief was to analyse their existing web presence, improve the navigation concept and user journey and redesign their online experience. As well as being more logically structured with an intuitive, attractive interface. The site had to position Zurich as one of europe's leading destinations.
Client Zürich Tourismus
Agency Amazee Labs
Services Concept Design Interaction Frontend Illustration
Mobile first design
The mobile-first approach is exactly as it sounds: designing for the smallest screen and working your way up. It is one of the best strategies to create either a responsive or adaptive design.
A big hero image/background video to make a good first impression. Followed by the most important features on the site like Exploring, finding and booking sections.
Custom designed Map
A styled Google Maps helps the user find what he searches for. The focus for the map was to highlight the green parts of the city and all it's water surroundings.
Stories about Zurich
Shots from Dribbble
Easily find what you're searching for. On desktop a big flyout menu helps the user with recommondations in each category.
Your city travel guide
Easily find what you search for
Easily find the information you're looking for
Discover Zurich and get inspired
"Discover Zurich" shows you all the beautiful sides of Zurich.
Every detail matters
That's why I created a hand crafted icon set for Zurich Tourism with over 64 icons.
Clean and uncluttered teasers show the users all important information about a place, restaurant, event etc.
The right use of high quality imagery
Zurich Tourism provided a lot of high quality pictures, so the main task was to build a design around them.
Portrait of people from Zurich
Get to know Zurich through the eyes of locals
All information at your fingertips
New detail pages for restaurants, bars, sights, accommodation, and many more with all relevant information at a glance.